One Year Older!

Okay so I'm turning ___. I can't believe I'm getting older! It's hard for me to face that fact but I just have to because it's the reality that I can't ever change nor control. Life after all but come on, I should be happy. The Almighty God gave me another chance to celebrate my birthday and be with my loved ones! I should be rejoicing! I should be shouting for joy! Thank you Lord for all the blessings! Now it's time for me to celebrate!

Proverb for a day

"All good things come to those who wait." - Patience brings rewards.

Unique Selling Proposition

The Clear Men advertisement uses a Unique Selling Proposition (USP) approach. It makes a proposition to the consumer that Clear Men has “2 times dandruff fighting power and scalp strengtheners that gives 48 hours protection” which is a core benefit of the brand. What makes Clear Men unique is the “48 hours dandruff protection” which the other brands cannot offer. Also, it presents strong proposition because it features the world’s best footballer as an endorser, which is a great advantage to pull over new consumers to the brand.

Brand Image

 

Adidas made a strong and memorable identity of their brand. Adidas running an ad campaign “Impossible is Nothing” which promotes as the world’s famous brand when it comes to sports. The ad designed to create an image for Adidas as a brand to let the people inspire that everything is possible and to always fight with courage and dignity.

 Inherent Drama

 

Clear Men also used inherent drama approach in presenting the characteristics and the benefits that the consumers will get. The ad used a dramatic element which is a kick to match the written element above which is the 2 times superior anti-dandruff power.To make it both more realistic and creative, it featured Cristiano Ronaldo known as the world's famous footballer presenting stamina and also used a burning ball to symbolize heat.

Positioning

 

Nido Fortified positioned itself by attributes and benefits. The brand talks about having complete nutrients to support the 10 Signs of good Nutrition. The idea of this advertisement is to somehow create a position to consumer’s mind that Nido Fortified can actually give full nutrients to help boost and support every aspect of the children’s health.

 

 Advertisement Analysis (2)

 
The Real leaf, Frutcy advertisement of Coca-Cola introduces new product segmentation for those people who loves fruits flavors which comprises Lemon Iced tea-Ice, fruit flavors like lemon, apple and calamansi.
I personally attracted to this advertisement and it is enough to be seen by the people driving through Lacson St.
The ad somehow creates a mood of excitement and refreshment and also curiosity of what the taste is going to be like. The ad is simple yet attractive and very colorful.

It uses: 

•    Light background to emphasize the brightness and coolness of the entire ad.

• Different font styles and sizes. As noticed, the word “frutcy” is the biggest font of all the other fonts. Since the product is new to the market, the execution of the font is correct and creative enough for the people to remember it.

• Series of colors to indicate flavorings or match fruit colors.   

• Fruit pictures to make it more realistic and bottles to present the actual image of the product.

The ad doesn’t have much of the story going on because it doesn’t use figures (man, woman, children) to present the product but since the product is just starting, the ad instead used a technique to attract and that is using lots of colors and to make the ad more fun to watch.

 Advertisement Analysis

When I first looked at the advertisement itself, I was eager to know what it was all about. It somehow created a feeling of curiosity since the presentation of information was in both illustrations and uses a lot of words which also means that people who sees the ad need to take time to read.

The ad showcases a product which is a hotel and was actually located at the back of the mall where the ad was taken.

The target audience is the people who are fun of staying in the hotel, travelling, looking for something that would offer them good service and also those people who are loyal to the Go Hotel (letting them know that “Go hotel is now in Bacolod”).

When it comes to the execution, it uses:

• Geometric figure like the box to emphasize the text which is the “5 Hotels Book Now!” which means the hotel is now available in Bacolod and that it grew in number. Also the use of circles to emphasize the icons or clip arts.

• Icons or clip arts (bed, shower, t.v, wifi, padlock, cars, sun, thumbs up) to match the text found under it and speaks about the customer’s expectation of the hotel and the experience that they will get out of it.

• Different font styles, sizes, numbers and colors are used. The colors are green and yellow are used to match the color of the hotel.

•  Still life image (long shot) of the hotel to present the actual picture or what the hotel really looks like.A lot of spaces were consumed, it’s full of graphics and written elements. 

The advertisement essentially provides information about the hotel but also some kind of emotional response depending on the person who saw the ad. A person might want to try the hotel or might react negatively or positively if already experienced the hotel.

Finally, the “Go Hotel” advertisement mostly presents more on information. The general overview of this advertisement is that to choose the “Go Hotel” if ever got a chance to visit the 5 places (Puerto Prinsesa, Dumaguete, Tacloban, Bacolod and Mandaluyong) shown in the ad.

Proverb for a day

"All things are difficult before they are easy." - With practice things become easier. :)