Advertisement Analysis

When I first looked at the advertisement itself, I was eager to know what it was all about. It somehow created a feeling of curiosity since the presentation of information was in both illustrations and uses a lot of words which also means that people who sees the ad need to take time to read.

The ad showcases a product which is a hotel and was actually located at the back of the mall where the ad was taken.

The target audience is the people who are fun of staying in the hotel, travelling, looking for something that would offer them good service and also those people who are loyal to the Go Hotel (letting them know that “Go hotel is now in Bacolod”).

When it comes to the execution, it uses:

• Geometric figure like the box to emphasize the text which is the “5 Hotels Book Now!” which means the hotel is now available in Bacolod and that it grew in number. Also the use of circles to emphasize the icons or clip arts.

• Icons or clip arts (bed, shower, t.v, wifi, padlock, cars, sun, thumbs up) to match the text found under it and speaks about the customer’s expectation of the hotel and the experience that they will get out of it.

• Different font styles, sizes, numbers and colors are used. The colors are green and yellow are used to match the color of the hotel.

•  Still life image (long shot) of the hotel to present the actual picture or what the hotel really looks like.A lot of spaces were consumed, it’s full of graphics and written elements. 

The advertisement essentially provides information about the hotel but also some kind of emotional response depending on the person who saw the ad. A person might want to try the hotel or might react negatively or positively if already experienced the hotel.

Finally, the “Go Hotel” advertisement mostly presents more on information. The general overview of this advertisement is that to choose the “Go Hotel” if ever got a chance to visit the 5 places (Puerto Prinsesa, Dumaguete, Tacloban, Bacolod and Mandaluyong) shown in the ad.