Advertisement Analysis (2)

 
The Real leaf, Frutcy advertisement of Coca-Cola introduces new product segmentation for those people who loves fruits flavors which comprises Lemon Iced tea-Ice, fruit flavors like lemon, apple and calamansi.
I personally attracted to this advertisement and it is enough to be seen by the people driving through Lacson St.
The ad somehow creates a mood of excitement and refreshment and also curiosity of what the taste is going to be like. The ad is simple yet attractive and very colorful.

It uses: 

•    Light background to emphasize the brightness and coolness of the entire ad.

• Different font styles and sizes. As noticed, the word “frutcy” is the biggest font of all the other fonts. Since the product is new to the market, the execution of the font is correct and creative enough for the people to remember it.

• Series of colors to indicate flavorings or match fruit colors.   

• Fruit pictures to make it more realistic and bottles to present the actual image of the product.

The ad doesn’t have much of the story going on because it doesn’t use figures (man, woman, children) to present the product but since the product is just starting, the ad instead used a technique to attract and that is using lots of colors and to make the ad more fun to watch.