Advertisement Analysis (2)

 
The Real leaf, Frutcy advertisement of Coca-Cola introduces new product segmentation for those people who loves fruits flavors which comprises Lemon Iced tea-Ice, fruit flavors like lemon, apple and calamansi.
I personally attracted to this advertisement and it is enough to be seen by the people driving through Lacson St.
The ad somehow creates a mood of excitement and refreshment and also curiosity of what the taste is going to be like. The ad is simple yet attractive and very colorful.

It uses: 

•    Light background to emphasize the brightness and coolness of the entire ad.

• Different font styles and sizes. As noticed, the word “frutcy” is the biggest font of all the other fonts. Since the product is new to the market, the execution of the font is correct and creative enough for the people to remember it.

• Series of colors to indicate flavorings or match fruit colors.   

• Fruit pictures to make it more realistic and bottles to present the actual image of the product.

The ad doesn’t have much of the story going on because it doesn’t use figures (man, woman, children) to present the product but since the product is just starting, the ad instead used a technique to attract and that is using lots of colors and to make the ad more fun to watch.

 Advertisement Analysis

When I first looked at the advertisement itself, I was eager to know what it was all about. It somehow created a feeling of curiosity since the presentation of information was in both illustrations and uses a lot of words which also means that people who sees the ad need to take time to read.

The ad showcases a product which is a hotel and was actually located at the back of the mall where the ad was taken.

The target audience is the people who are fun of staying in the hotel, travelling, looking for something that would offer them good service and also those people who are loyal to the Go Hotel (letting them know that “Go hotel is now in Bacolod”).

When it comes to the execution, it uses:

• Geometric figure like the box to emphasize the text which is the “5 Hotels Book Now!” which means the hotel is now available in Bacolod and that it grew in number. Also the use of circles to emphasize the icons or clip arts.

• Icons or clip arts (bed, shower, t.v, wifi, padlock, cars, sun, thumbs up) to match the text found under it and speaks about the customer’s expectation of the hotel and the experience that they will get out of it.

• Different font styles, sizes, numbers and colors are used. The colors are green and yellow are used to match the color of the hotel.

•  Still life image (long shot) of the hotel to present the actual picture or what the hotel really looks like.A lot of spaces were consumed, it’s full of graphics and written elements. 

The advertisement essentially provides information about the hotel but also some kind of emotional response depending on the person who saw the ad. A person might want to try the hotel or might react negatively or positively if already experienced the hotel.

Finally, the “Go Hotel” advertisement mostly presents more on information. The general overview of this advertisement is that to choose the “Go Hotel” if ever got a chance to visit the 5 places (Puerto Prinsesa, Dumaguete, Tacloban, Bacolod and Mandaluyong) shown in the ad.

Proverb for a day

"All things are difficult before they are easy." - With practice things become easier. :)

Christmas!

A change within myself, a change in the family, a change of time and a change of Christmas celebration.

Change is a one syllable word that seems to be inevitable to every person. It can be either good or bad and because of all those changes, there's another chance to reflect upon it and so another lessons learned.

Today is  December 26 and I feel different. I look upon the Christmas tree wondering how other people celebrated their Christmas. I thought about something to reflect and seconds after  I said to myself "something's changed". I missed my older brothers' company and since he left to Japan everything's changed but what bothers me most are our brothers and sisters in Mindanao. I pity and feel sorry for what happened and I can't just imagine how terrible their Christmas was because others lost their family and mostly lost their home. Since Christmas is about giving love, my mom and I didn't hesitate to help them even just in a simple way.

This Christmas is about reflecting. Not all people are happy during Christmas and that's the reality but we need also to think about positivity. Sometimes we succeed, sometimes we fail but still God helped us in every way He can. Don't be bothered about all those bad changes that happened this year, think about ourselves, our family, our friends and God. Are you completely emptied?

This Christmas made me realize that there is no reason to be sad at all. I still have my ever supportive family, I still have my helpful friends and most of all God who always loves me for who I am. Change is constant as we all know it. EVERYTHING changes as what other people say and I honestly believed in it, but now, I'll say no because there's only but one thing that will ever remain and never change and that is...the love of God.

I'll leave my photo uncolored and I'll let God color my Christmas with His love.

Corny Q and A

Jym: Hey Dave, why do you like to be manager?

Dave: Because I like to manage of course.

Corny skit 2

Mother: Where's the cake I ordered?

Son: Oh, it's with me mom.

Mother: Where is it? Let me see it now.

Son: I can't mom.

Mother: Why? I'm in hurry! I'm already late for the Birthday party.

Son: I'm sorry mom, but it's already inside...inside my tummy.

Mother: You're grounded for two weeks.

Agree or Disagree?

"TOYS are meant to be BROKEN."